Social Media Marketing (SMM) encompass the essential strategies and techniques used to promote brands and engage audiences through social media platforms. This includes understanding different social media channels, such as Facebook, Instagram, Twitter, and LinkedIn, and how to create compelling content that resonates with target demographics. Key components involve developing a strong brand voice, utilizing analytics to track engagement and performance, and implementing effective advertising strategies to increase reach. Additionally, SMM emphasizes the importance of community management, responding to audience interactions, and fostering relationships to build brand loyalty. Ultimately, mastering these fundamentals allows businesses to leverage social media as a powerful tool for driving traffic, generating leads, and enhancing overall brand visibility.
Introduction to Facebook Ads and Marketing Importance of Facebook Ads Why Facebook Marketing? Understanding Facebook Algorithm ( Auction + Ad Relevance )
Facbook Auction system How it Works importance of ad relevancy Requirements for Facebook Advertising Facebook Profile vs Facebook Page?
How to Create Facebook Profile How to Create Instagram Profile How to Create Facebook Page How to Claim Vanity link Profile Image and Cover Photo CTA Button
Content Creation Basics Types of Content (Text, Image, Video, Infographics) Content Creation Tools (Canva, Adobe Spark, etc.) Content Planning and Strategy
Developing a Content Strategy Setting Goals and Objectives Understanding Your Audience Creating a Content Calendar
Best Practices for Writing Engaging Posts Visual Content Creation Tips Incorporating Calls to Action Content Scheduling and Automation Tools for Scheduling (Hootsuite, Buffer, Later, etc.) Automating Posts and Tracking Engagement Balancing Scheduled and Real-Time Content
Understanding the importance of a theme, Exploring the Shopify theme store, Evaluating and selecting a theme for your store, Customizing your chosen theme
Posting, Sharing etc What is AD Account , BM How and why Create Business Mannager Importance of BM
9.1 Social media automation tools
9.2 Social media and customer service
9.3 Social media and employee advocacy
9.4 Social media and PR
9.5 Emerging trends and technologies in social media
10.1 Developing a comprehensive social media marketing plan
10.2 Presenting the plan
10.3 Peer review and feedback
Platform Expertise: Gain in-depth knowledge of major social media platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok, learning how to tailor content and strategies for each one.
Paid Advertising Mastery: Learn how to create and manage paid social media campaigns, including Facebook Ads and Instagram Promotions, to drive targeted traffic and conversions.
Brand Building and Management: Understand how to use social media to build, maintain, and grow a brand’s presence, fostering long-term customer loyalty and engagement.
Influencer and Community Engagement: Explore strategies for partnering with influencers, managing online communities, and leveraging user-generated content to enhance brand credibility and outreach.
No prior experience is required; beginners are welcome!
The course lasts for [insert duration] and is offered in both in-person and online formats.
Yes, you will receive a certificate validating your skills upon successful completion.
Ongoing support and mentorship are provided throughout and after the course to aid your development.
Content Management Systems Expert 3+ years of experience in WordPress
Learn to promote brands, create engaging content, and drive results across Facebook, Instagram, Twitter, and LinkedIn. Ideal for marketers, entrepreneurs, and business owners. Grow your online presence, boost traffic, and conversions with hands-on training and the latest tools/trends.”
